甘肃快3

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7天获取40000付费用户,营收数百万元,揭秘低成本增长的底层逻辑和可复用模型

作者:网站建设出处:京创科技发布时间:2019年10月27日点击数:79

我们在 8 月份为融资 1500 万美金数学赛道头部公司豌豆思维,操盘 9 元引流课分销活动,40000+用户购买,实现数百万营收增长,刷屏宝妈圈,成为 2019 年教育行业仅有的爆款案例

本文将给您详细分享策划时背后的思考和推断 ,揭秘冰山之下的爆款秘籍,传授可复用的低成本增长招式,破局线上和线下教育机构招生难题,实现营收增长、投产比增长

一、活动背景及目的

教育行业市场渠道厮杀激烈,买量成本水涨船高,一个 9 元付费用户的投放成本在 100 元以上,而通过裂变去做获客的成本几乎能忽略不计,裂变成为教育公司必须得去充分利用的增长模式,至少能节省30%市场费用!

甲方有现成的 21 天七巧板学习课程,并联合木玩世家定制了专属的七巧板实物,针对豌豆的目标用户群,包装一个“课程+实物”的组合有爆款的潜质,通过设置低价课做分销裂变引流,将精准目标用户圈到自有平台,后面转化高客单价的模式甘肃快3,能实现低成本营收增长。

二、业务分析

操盘一个活动不是简单的套用玩法,而是充分分析已有业务,最大程度贴合业务特性,挖掘业务的市场机会,定制化做最匹配的方案。对业务的理解才是活动能成功的根基,理解越深入越知道发力重点在哪,越容易成功。

① 七巧板分析

QIQIAOBANYOUGUANGFANDERENZHIJICHU,HAOWANYIZHIQIEBUGUI,JINGDONGYOUKUAN 2 KUAIQIANDEQIQIAOBANMAILE 10 WANGE。YOUERYUANJIAOXUEZHONGHUIYONGDAOQIQIAOBAN,YOUSHENGXIAOTIMU、XIAOXUEYINIANJIJIAOCAIDOUBAOHANQIQIAOBANDENEIRONG,YOUYIDINGDEXUEKEJIAZHI。

② 数学思维

甘肃快3 SHUXUESIWEIDEREDUSHIJINNIANZAIXIANJIAOYUJIGOUCHAOQILAIDE,YONGHURENZHITINGLIUZAICIDEGAINIANSHANG,BUZHIDAOJUTIBAOHANNAXIENEIRONGMOKUAI,YIERXIANDEJIESHOUDUBISANSIXIANGAO,SHICHANGXUYAOJIAOYU,GANGXUCHENGDUQIANGYUQIQIAOBAN。

③ 业务重点方向

QIQIAOBANWANJUZAIYOUXIAOHAIZIJIAOYUZHONGYOUJIAOGAODERENZHIDU,QIQIAOBANHESHUXUESIWEIPEIYANGYOUJIAOQIANGDEGUANLIANXING,YONGQIQIAOBANQUQIESHUXUESIWEIDEMUBIAOYONGHU,SHIHENHAODEQIERUZHUTI。DANSHIQIQIAOBANBUSHIQIANGGANGXUJIEJUEJUTIWENTIDECHANPIN,SUOYIQUMAIZHEIGECHANPINJIUHUIGUIDAOLEQIQIAOBANBENSHENDEBIAOQIANSHANG:YIZHIWANJU,DANGZUOHAOWANYOUQUDEWANYIQUMAI,TUCHUHAOWANHAIYOUYONG。

DANGCHUXIANGYONGSHUXUEZHEIGEGENGGANGXUDEDIANQUQIE,DIAOYANHOUFAXIANBAOMAJIAZHANGDUI“SHUXUE”ZHEIGECITINGKANGJU,JIAZHANGJUEDETAICHENZHONGLE,JIUGENGJIANDINGLETUCHUHAOWANYOUQUDETUIDUAN ,3- 8 SUIHAIZIPEIYANGYEGENGKANZHONGXINGQUTISHENG,ERFEIGENGGONGLIDEXUQIU,SUOYIWOMENZHENGGEXUANCHUANFANGXIANGDINGWEIZAILEQIQIAOBAN。

QIQIAOBAN+KECHENGZHEIYANGDEZUHE,QISHIYEYOU 2 ZHONGSHOUMAIDEKENENGXING:①MAIKESONGQIQIAOBAN②MAIQIQIAOBANSONGKE,NAZHONGBAOZHUANGXINGSHIGENGRONGYIGOUMAICHUANBO。

WOMENXUANLEDIYIZHONG,YINWEI:QIQIAOBANZHEIGEDADUOSHANGXIAOXUEDEJIATINGYIJINGYOULE,ZAIMAIDEBIYAOXINGBUDA;HENDUOJIAZHANGJIHAIZIMAILEQIQIAOBAN,DANSHIBUZHIDAOZENMEJIAO,HAIZIYEBUZHIDAOZENMEWAN,QIQIAOBANKECHENGCUNZAISHICHANGKONGBAIYOUJIHUIQUQIAODONGSHICHANG;KECHENGWEIZHUDAOBUFENHEHOUMIANYINDAOYONGHUTINGSHITINGKESHIYIZHIDE,TUCHUKECHENGJIAZHI。SUIRANSHIYIGEXIAOXIAODEMAIQIQIAOBAN+KEHUODONG,BEIHOUDESIKAOHETUIDUAN QUESHIFEICHANGLITISHENKEDE。

三、用户洞察及推断

甘肃快3 GOUMAIZHESHIJIAZHANG,DUOWEIHAIZIMAMA,SHIYONGZHEWEIHAIZI,YIFANGMIANYAOGUANZHUJIAZHANGQUNTIXINGWEITEZHENG,YIFANGMIANYAOKAOLVJIAZHANGZAIZUOJUECESHI,YIDINGHUICONGHAIZIDESHIJIAOLAISHENSHICHANPIN。

甘肃快3 JIAZHANGQUNTITEZHENGJIUHENMINGXIANLE,SHOUJILIDEBAOMAQUNDUO,SHEJIAOMEITISHANGHENHUOYUE,WEILEJIANGPINMEITIANFENXIANGDAKADEDUO,DUIYANGMAODIJIAMEIYOUDIKANGLI,PINPAICHANPINDESHASHANGLIDA,JIAZHANGZHIJIANDEXINRENGANCHAOQIANGDENG,ZHEIXIEDOUSHINENGZUOWEIYUNYINGZHEIQUNYONGHUDEZHUASHOU。

JIYUZHIQIANCAOPANDE0- 6 DEYINGYUXIANGMUHE3- 8 DEYUWENXIANGMU,BENWENZAIFENXIANGYIXIEYOUJIAZHIDEYONGHUDONGCHA。

① 家长对实物价值的感知度更强

甘肃快3 JINJINIANDEZHISHIFUFEIHEGEDAJIAOYUGONGSITIGONGLETAIDUOMIANFEIKECHENG,KECHENGZHILIANGYECANCHABUQI,JIAZHANGRENQUNYIJINGDUICHANGJIANLEITONG、BUGOUGANGXUXIQUEDEZHUTIKECHENGMIANYILE。KECHENGSHIXUNICHANPIN,JIYONGHUDEGANZHIJIUSHIBUZHIQIAN、YINGGAIMIANFEIDE。

ERSHIWULIPIN,JIAZHANGSHINENGGANZHIDAOYAOSHIMAIZHEIGEDONGXIDEHUADUOSHAOQIAN,SHIWUDEDONGXIKANDEJIANMODEZHEYONGDESHANG,BIXUNIDEDONGXIJIAZHIGANGENGQIANG,ZAIJINXINGGOUMAIJUECESHIDECHENGBENGENGDI。

② 家长在报高价课前会体验多产品比较

JIHAIZIMAIKESHIFEICHANGZHONGDEJUECE,KECHENGBUHAOJIUCUOGUOLEHAIZIDEHUANGJINQI,LANGFEIHAIZISHIJIAN,LANGFEIQIAN,SHIMIANSHANGKECHENGZHILIANGXUANSHUCHAYIDA,HAIZIXIHAOYEBUYIYANG,JIAZHANGZAIGOUMAISHICHANGHUIDAIZHEHAIZIDUOTIYANJIJIAZAIZUOJUECE,JIAOYUGONGSIDETIYANKECHENGJIEFUWU,DADUOJIYUWEIXINSHEQUN.

YINCIHUIYOUHENDUOYONGHUTONGSHIZAIGEJIACHANPINDETIYANQUNLI,BIRUWANDOUDEMUBIAOYONGHUHENDUOYEZAIBANMAYINGYU、XIAOJIJIAOJIAO、HUOHUASIWEI、HUALALA、ahaschoolDETIYANKEQUNHUOHUODONGQUNNEI。

③ 家长推举 课程时不会盲目为钱推举

XIANGBIGENGHAOZHUANQIANDEHUODONG,KECHENGZHILIANGHAODEFENXIAOHUODONG,JIAZHANGGENGLEYIQUTUIJU HAOYOUGOUMAI,YINWEIJIAZHANGPENGYOUQUANDEYONGHUYEQUANSHIZIJIDESHUREN,BUXIANGTOUZHIZIJIDERENMAIHEXINGXIANG,RUGUOZHISHIWEILEQIANQUBALANKECHENGTUIJU JIHAOYOU,HOUMIANHAOYOUHUITUCAOYUANLAIDETUIJU REN。

ZAIHAOYOUTUIJU ZHONGDEDUIKECHENGTIYAN、KOUBEIPINGJIASHIHENZHONGYAODEYIHUAN,YIFUFEIGUODEYONGHUZUOWEIQIDONGLIANG,QUCANYUTUIGUANGKECHENGDEBILI,YUANDAYUWEITIYANGUODEYONGHULAIZUOFENXIAO。

四、核心环节:购买+分享

甘肃快3 ZUOYEWUZHIYAOZHUAZHUYEWUZUIHEXINDEDIFANG,JIUCHENGGONGLE80%,BAZHUYAOJINGLIFANGZAIZUIHEXINDEDIFANG,QUZUODAOJIZHIJIUHENWENLE。SHENMEYANGDECHANPINDAJIAQINGYUAN QUQIANGZHEFENXIAO,HAIPAFENXIAOWANLEZHUANDESHAO?DAANSHI:GOUMAIZHUANHUALVGAODECHANPIN,FAGEPENGYOUQUANJIUNENGCENGCENGCENGDEJINZHANGNEIZHONGZUISHUANGLE

YONGHUZAIFENXIANGZHIQIANYEHUIQUTUIDUAN ZHEIGEKECHENGZHUANBUZHUANQIAN,GANJUEBUHUIZHUANJIUBUHUIFENXIANG,SHIDOULANDESHI。RUGUOYONGHUFALEYITIANPENGYOUQUANFAXIANMEIYOUZHUANDAOQIAN,BUHUIJIXUQUGEZHONGQUNTUIGUANG,JIUMEIYOUJIANCHIXIALAIDEDONGLI,QITARENKANDAOBUZHUANQIANYEBUHUILAIGENZHEZUO。

甘肃快3 FANZHIYONGHUMASHANGFENXIANGJIUNENGZHUANDAOQIAN,ZHEIZHONGKOUBEIHUICHUANBODEHENKUAI,DAJIADOUKAISHIFENXIANGPENGYOUQUANSHUAPINGLE,HUODONGXUANCHUANMIDUYUEGAO,XIAOGUOZHISHUZENGZHANG。YINCIZHEIGEHUODONGDEHEXINWOMENJIUFANGZAILEZUOBAOGOUMAIZHUANHUALVSHANG,QICISHITISHENGFENXIANGLI,RANGHUODONGBINGDUCHUANBO,XIJUANBAOMAQUN!

甘肃快3 XINGWEIFASHENGGONGSHIB=MAT,XINGWEI(Behaviour)=DONGLI(Motivation)+NENGLI(Ability)+CHUFAQI(Trigger),YAOFASHENGYIGEXINGWEI,XUYAOSANZHETONGSHIMANZU。

1、 提升购买转化率核心策略

DUIYINGDAOYAOCUJINGOUMAIXINGWEIDEFASHENG,JIUXUYAOSHEJIAOGUANXICHUFA,GOUMAIYEMIANBAOZHUANGZENGQIANGDONGLI,GOUMAILIUCHENGJIANDANZHIJIEMINGQUE。 

① 基于社交传播

JIYUSHEJIAOGUANXICHUANBODEFENXIAOHUODONG,JUYOUTIANRANDEXINRENYOUSHI。PENGYOUQUANGUANGGAOTOUFANG 9 YUANKEGOUMAIDECHENGBENSHI 100 YUAN,LIYONGBAOMAQUNTIZUOFENXIAO 9 YUANDEGOUMAICHENGBENZHIYOU 5 KUAIQIANDEFENXIAOCHENGBEN,XIANGBIGUANGGAO,YONGHUGENGXIANGXINHAOYOUSHIYONGBINGTUIJU DECHANPIN。

② 大主题好

甘肃快3 QIQIAOBANTANXIANYINGDEZHUTI,SHOUZHONGRENQUNGUANG,JIANDANQINGSONGHAOWAN,HENDUOJIATINGJIHAIZIMAILEQIQIAOBAN,DANMEIYOUWANQILAI,DAJIADOUZHISHITINGSHUONENGPINCHENG 1600 GETUAN,ZENMEPINMEIRENJIAOBUHUIWAN。HENSHAOYOUZHUANMENJIANGQIQIAOBANDEXILIEKECHENG,SHICHANGJIAOWEIKONGBAI,CHANPINGANGHAOMANZUZHEIBUFENSHICHANGXUQIU。

③ 表现大礼包丰厚

甘肃快3 ZHEICIWOMENBAOZHUANGDEDALIBAO,BAOHAN 21 TIANDEQIQIAOBANKECHENG、QIQIAOBANSHIWUBAOYOU、QIQIAOBANPINTUDAQUAN、WANDOUSIWEIZHIBOKE、DAKAHAIJIANGDKSHUXUESIWEISHOUCE。ZHEIMELIANJIADEDEJIAGENENGMAIDAOHENDUODONGXI,MEIGEDONGXIDANLINCHULAIDOUNENGZHI 9 YUAN,YIGONGCAI 9 YUAN,MEIJIANSHANGPINYIGEGEZHANKAIFANG,YONGHUJIUHUIJUEDEFEICHANGCHAOZHI,CUOGUOBUMAIDOUJUEDEHENKUI,CHAOYUQIDEJIAZHIGANZHIDAILAICHAOGAODEZHUANHUALV

④ 价格策略

甘肃快3 YUANJIASHI9. 9 YUANWOMENGAICHENGLE 9 YUAN,YINWEI9. 9 ZHEIYANGDEDONGXIKANDETAIDUOLE,QISHIZAIYONGHUXINZHILIYIJINGBIANCHENG 10 YUANLE,YAOQUDAPOZHEIZHONGXINZHIJIUDEZHONGXINDINGJIA,ZUOWEIYINLIUKE 9 YUANDEDINGJIAHUIBI9. 9 YUANHAO。JIAZHANGYONGHUDUIYUHUA 9 KUAIQIANGOUMAIKECHENGDEJUECECHENGBENYIJINGBEIJIANGDEZUGOUDILE。

⑤ 精品实物

JIAZHANGDUIYUSHIWUDEYAOQIUTONGCHANGYOU 3 GE:JINGPIN、ZHENGBAN、BAOYOU,WOMENZAIYIWANGDESHIWUYINGXIAODANGZHONGBIDINGZHONGDIANTUCHUZHEI 3 GEDIAN。QIQIAOBANSHIZHENGGELIBAOZHONGCHENGQIJIAZHIGANDEFEICHANGZHONGYAOHUANJIE,ZHENDUIQIQIAOBANWOMENZHUANMENQUKANLEGEDIANSHANGPINGTAIMAIQIQIAOBANDEXIANGQINGYEHEYONGHUPINGJIAQU,FAXIANYONGHUFEICHANGZAIYISHIMUZHIHAISHISULIAO、YOUMEIYOUYOUQIWEIDAO、YOUMEYOULENGJIAO,YONGHUZUIZAIYIDEDONGXIYIDINGDETUCHUBIAOSHI。

⑥ 额外资料

WEISHENMEHUIXIANGDAOSONGPINTUDAQUANZHEIYANGDECHANPIN。ZAISOUSUOBAIDUZHISHUSHIFAXIAN,HENDUOYONGHUZAISOUSUO“QIQIAOBANPINTUTUAN”,HOULAIQUGEDADIANSHANGWANGZHANKANMAIQIQIAOBANDESHANGPIN,HENSHAOYOUFUZENGPINTUDE,ZHIMAIYIGEQIQIAOBANJIHAIZIWAN,HAIZIKENDINGBUZHIDAOZENMEWAN,XUYAOPINTUZHAOZHEPINCAIGENGHAOWAN,XIANGDANGYUQIQIAOBANDESHUOMINGSHUYIYANG。

YONGHUSUOXUYAODEJIUSHISHICHANGJIHUI,QIQIAOBANJIASHANGKECHENG、JIASHANGPINTU,CAINENGDADAOLITIXUEXIDEXIAOGUO。WOMENJIUYINGSHIJIARULE“ 600 LIPINTUTUANANDAQUAN”DEYOUER,YONGHUHENXIANGYAOTULI, 600 GEKANZHEYEDUO,JIAZHIGANJIUCHULAILE。SHIJIDEXIAOGUOYEYINZHENGLEWODETUIDUAN ,YOUXIEGOUMAIDEYONGHUZHONGJIUSHICHONGZHEPINTUDAQUANHUADEQIAN。

⑦ 课程内容包装

KECHENGSHIZUIZHUGANDEBUFEN,SHITIXIANCHANPINJIAZHIDEJIAODIAN。WOMENYEQUZONGJIELESHIMIANSHANGMAIDEHENHAODEKECHENG,NEIRONGBUFENZENMEJIESHAODE。JINGGUODUOZHANGSHIJIAN、HUALEDUOSHAOQIAN、ZUOLEDUOSHAOBIAN,TIXIANDAZAOKECHENGDEJIANGXIN,RANGYONGHUJUEDESHIJINGDIAOXIMOCHULAIDEKECHENGHENYONGXIN。LAOSHI、JIAOYANTUANDUIDEKAWEIYAODA、YAOYOUXUETOU,KANZHEHENZHUANYE,SHIZIHENXIONGHOU,BEIDAQINGHUA、SHIJINIANJINGYANDENGWANGSHANGFANG。KECHENGMULU,MEIGEDAGANGDOUDEANZHAOQISHIWAN+BIAOTIDEBIAOZHUNQUXIE,WOMENZHEILIJIUZHUYAOTUCHUHAOWAN,PINDETUYOUQU。

⑧ 产品策略

FANGWEIXINHONGBAOYANGSHIDEYOUHUIQUANDANCHUANGLINGQU,RANGYONGHUJUEDEJIANLEDALIANJIA, 90 YUANDAEYOUHUIQUANBUYONGGUOQILEJIUTAIWANXI ,TIXIANHAOYOUZENGSONG,ZENGQIANGGOUMAIXINRENGAN。

FANGWAIMAIDINGDANYEMIANDELIPINXIANGQINGTU,RANGYONGHUJUEDE 9 YUANJIUSHIZHEIMEDUOYUANJIAJIBAIDEDONGXI,ZONGGONGYUANJIAJIAQILAIDESHANGQIAN,XIANZAIZHIYAO 9 YUAN,XINGCHENGDUIBICHONGJI,JUXIANGLE 9 YUANMAIDAONAXIEDONGXI,ZENGQIANGGOUMAIDONGLI。

2、 提升分享力核心策略

FENXIANGDAILAIXINYONGHU = CANYUFENXIANGLAXINRENSHU * PINGJUNMEIRENDAILAIXINYONGHUSHU

YINCIZENGJIALIEBIANXINYONGHUBAOKUO 2 GEBUFEN,RANGGENGDUORENQUZUOFENXIANGXINGWEI,ZENGQIANGMEIGECANYULEFENXIANGDERENQUYAOQINGGENGDUODEHAOYOUGOUMAI,WOMENFENBIEZHENDUIZHEI 2 GEYINZIZUOZHENDUICELVEJILI。

① 转发就有奖

DANGCHUTUIDUAN BAOMAQUNTIKENENGMEIBEIZHISHIFUFEIFENXIAOHUODONGJIAOYUGUO,DOUMEIYOUCHUXIANGUOBAOKUAN。XIANGRANGYONGHUMAICHUDIYIBU,ZHIYAOFENXIANGHAIBAOJIUNENGSUIJIJIANGLIZUIGAO 10 YUANHONGBAO,SHIJIJIANGLIDEHENSHAO,HOULAIKAOLVDAOCHENGBENZHEIGEpassLE。

甘肃快3 SHIJIBAOMAQUNTIZHIQIANMEICHUGUOBAOKUANBUSHIMEIBEIJIAOYUGUOBUHUIWANFENXIAO,HEXINHAISHIMEIYOUZHEIMENENGRANGDAJIAXIANGSHOUZHUANQIANKUAIGANDECHANPIN。ZAIGOUMAIZHUANHUALVJIHAODEQINGKUANGXIA,ZHEIGECELVESHINENGDIEJIALIEBIANXIAOGUO,YINWEIZHIYAOYOUFENXIANGJIUNENGMASHANGSHOUDAOQIAN。

② 分佣奖励即时到账

HAOYOUZHUCEDENGLU、GOUMAIZHUANGTAIJISHITONGZHIJIYAOQINGFAQIREN,HAOYOUGOUMAIHOUFANYONGMASHANG DAOZHANG,JIYONGHUJISHIFANKUI,RANGYONGHUXIANGXINHUODONGZHENSHIYOUXIAOGENGJIAXINREN,TONGSHIJILIYONGHUYAOQINGGENGDUONAGENGDUO。

③ 阶梯奖励和排行榜

ZHIQIANCAOPANDAYUWENCHANPINSHI,LIYONGJIETI+PAIXINGBANGDEWANFALAXINLEJIN 6 WANYONGHU,HUODONGXIAOGUOFEICHANGHAO,YEJIEJIANDAOLEZHEIGEHUODONGSHANG,TONGGUOSHEDINGJIETIJIANGLI,RANGYONGHUDADAOGENGGAODEMUBIAO,YAOQING 5 GEGOUMAISONGLAGANXIANG,YAOQING 10 GEGOUMAISONGJIQIREN,TIGAOMEIGEYONGHUDELAXINLIANG。PAIXINGBANGJIANGLICIJIYAOQINGNENGLIHENQIANGDEYONGHU,CIJITAMENCHONGBANG,ZUIDAXIANDUDEYAOQINGSHENBIANSUOYOUMUBIAOYONGHU。

甘肃快3 CICIDE 9 YUANKEZUOWEILIULIANGPIN, 9 YUANDOUNENGZHIJIEFANJIYONGHU,DANSHIWOMENXUANZELEFANXIAN+DIEJIASONGLIPIN,BUSHIZHIJIEBAQIANDOUFANCHUQU,YEBUSHIFANXIAN+JIETIJIANGLISONGXIANJIN。YINWEIWOMENTIAOXUANDESHIWULIPINJIAZHIGANBIDENGZHIXIANJINKANZHEZHIQIAN,JIAZHIGANGENGQIANG,XIYINLIGENGQIANG,30- 40 YUANDELAGANXIANGJIYONGHU100- 200 YUANDEJIAZHIGAN,ZHEIYANGBIZHIJIEJIYONGHU30- 40 JILIGENGQIANG,ERQIEDAILAIYONGHUGENGJINGZHUN。

④ 根据基础用户定奖品

甘肃快3 BUTONGQUDAOLAIYUANDEYONGHUQUNDEXINGFENDIANHUIYOUSUOCHAYI,HUODONGDEJICHULIANGSHISHENMEYANGDETEXING,JIUXUYAODINGXIANGDEQUCIJIZHEIBUFENXINRENZUIQIANGDEYONGHUGENGDUOQUCANYUFENXIANG。BENCIHUODONGDEZHONGZILIANGLAIYUANYUDOUSHITINGGUOWANDOUKECHENGDEGAOJIAKEHEDIJIAKEYONGHU,DUIWANDOUDEPINPAIGANZHIFEICHANGQIANG,KECHENGRENKEDUFEICHANGGAO,YINCIYOUZHENDUIXINGDECHULEKECHENGYOUERDECELVE。

⑤ 课程学习打卡

甘肃快3 YONGHUBADIJIAKEFENXIANGDAOPENGYOUQUAN,ZHUANHUADESHIDUIQIQIAOBANGANXINGQUDEZHIJIEFUDIJIAYONGHU,ZHEIXIEYONGHUPENGYOUQUANHAIYOUDALIANGSHUXUESIWEIDEQIANZHIMUBIAOYONGHU,SHINENGBEIZHUANHUAXINAGUOLAIDE。ZHIYAORANGZHEIXIEYONGHUCHIXUSHIFAPENGYOUQUANWEIWOMENXUANCHUAN,NEIJIUNENGBAYONGHUPENGYOUQUANDEYIXIANGYONGHUCHITOU。YINCIWOMENJIEHE 21 TIANDEKECHENGSHEJILEDAKAJIUNENGLINGDKSHUDEHUANJIE。

⑥ 产品及推送策略

CHANGGUIDEFENXIAOHUODONGHAIBAOSHENGCHENGFANGSHISHI,DIANJILUODIYEYOUCEZHUANQIANANNIUSHENGCHENG。WOMENSHEZHICHENGYONGHUDIANZHUANQIANANNIUHOU,XIANTIAOZHUANDAOJIETIJIPAIXINGBANGJIANGLIYEMIAN,ZAIQUTIAOQUYINDAOGUANZHUGONGZHONGHAOSHENGCHENGHAIBAOYEMIAN,GAOSUXIANGCANYUHUODONGDEYONGHUWOMENDEJIANGLIFEICHANGFENGHOU,JIANGLICIJILIDUYUEDA,YUENENGJIQIYONGHUYAOQINGYUWANG,JISHIZHONGJIANDUOLEYIGEHUANJIE,DANSHIZHESUNYUANXIAOYUDUIYONGHUDEZHENGXIANGJILI。

甘肃快3 ZHIZOUZHIFUZHULUJINGDEYONGHUYEHUIZAIGONGZHONGHAOZHIJIETUISONGZHUANSHUHAIBAO,RANGMEIGEYONGHUDOUNENGHENFANGBIANQUCHUANBOFENXIANG。DUILIEDUOTIAOKEFUXIAOXIJIANGEFASONG,BUDUANCIJIYONGHUFENXIANGFENXIANGFENXIANG!,HUODONGKUAIJIESHUSHIBOBAOHUODONGSHENGKUANG,ZAILASHENGYIBOGAOCHAO。

SUIRANGOUMAIHEFENXIANGSHI 2 GEHENCHANGJIANDEXINGWEI,DANSHIZENMEQUJILIGENGDUOYONGHUQUZUO,SHIXUYAOJIEHEYEWU、YONGHU、CHANGJINGQUDINGZHIHENDUOCELVEQUDADAOZUIHAODEXIAOGUODE,SHEJIDAODEXIJIEYEFEICHANGDUO,ZAILUODIZHEIXIECELVEDEZHIQIAN,NAOZILIDOUFOUDINGGUOWUSHUGEidea,BENWENXUANQIZHONGZUIYOUXIAODECELVEYUDAJIAFENXIANG,YISHANGJINWEIBINGSHANYIJIAO,HAIYOUGENGDUOXIJIEKEYIJIAWOWEIXINJIAOLIUXUEXI。

五、活动落地详情

(1)活动玩法

WANFA:DALIBAODINGJIA 9 YUAN,YONGHUKEGOUMAI、KEFENXIAO,YAOQING 1 GERENGOUMAIDE 5 YUAN,YAOQING 5 GERENSONGLAGANXIANG,YAOQING 10 GERENSONGJIQIREN,PAIXINGBANGQIAN1- 15 MINGYOUNIANKE、XIANJIN、PINPAISHIWU

(2)用户核心路径

①购买流程 

ZHUCEDENGLULINGSHITINGKESHIHOUMIANZHUANHUAPUDIANZUIHEXINHUANJIE,YONGHUZHUCEHOUWOMENJINENGLIEQU XIAOSHOUXIANSUO,FANGZAIGOUMAIZHIQIAN,WEILIEQU GENGDUOYONGHUXIANSUO。

②分销流程

六、踩坑及优化

甘肃快3 ①JIETIJIANGLIMENJIANSHEZHIGUODI,YONGYUANBUYAODIGUBAOMAYONGHUDEYAOQINGNENGLI,CHAOHUNIXIANGXIANG,RUGUODANGCHUSHEZHIGAOXIE,GOUMAILIANGSHUJUJIANGCHENGBEIZENGZHANG

② HUODONGYUMINGQINHUAN,TENGXUNHUISHIBIEHAIBAOSHANGERWEIMADEYUMING,HUODONGXIAOGUOTAIHAOHUIDAZHIHAIBAOBEIPINGBI,CHUANBOJIUHENRONGYICHUXIANDUANCENG,FEICHANGYINGXIANGHUODONGXIAOGUO。

③ WEIXINGERENHAOXIANZAIFEICHANGRONGYIFENG,XIANZAIDEJIEFENGCHENGBENHENGAO,BUSHIHECHENGZAIHUODONGYONGHU,ZUIHAOYONGHUOMAQUN,TIQIANZHAOMUHAOWEIHUQUNDEBANZHANG

④ YONGHULIANGDA,FUWUSHIGELAODANANDEWENTI,YIBANJIAOYUGONGSIFUDAOLAOSHIHEYONGHUPEIBI1:300,HUODONGCENGDEYIXIALAIJIWAN,FUWUZHILIANGJIANGDIHUIDAOZHIKESULIANGZENGJIA,YONGHUHUIDUIBIZAIQITAJIADEKECHENGFUWUTIYAN。KEHUFUWUCAISHIHOUMIANZHUANHUAGAOJIAKEDEYINGYINGYINGZHANG

甘肃快3 ⑤YOUBIYAOJIFENXIAODEBAOMALAZHUANMENDEQUNZHIDAOFENXIAO,YINWEITAMENFENXIAODEGUOCHENGZHONG,YOUHENDUOBAOMAYAOGOUMAISHIYEHUIWENTAMENWENTI,XUYAOYIGEZUIBIANJIEDECHUANGKOUJIEJUE。

甘肃快3 ⑥CONGSHOUJIYIXIANGYONGHUXIANSUOJIAODU,ZHUCEDENGLUDANKUANGFANGZAIZUIQIANMIAN,QIANGZHIDENGLUHOUZAIKANLUODIYE,XIAOGUOHUIGENGHAO

七、总结心得

甘肃快3 1、HAOCHANPIN/HAOZIYUAN+HAODAFADEQILIANGSUDUSHIFEICHANGJINGRENDE,HUANYINGJIAFANGBABAMENLAIHEZUO,DINGPEIDEZUHESUOXIANGPIMI,SHIBIXIANQIJINGTAOHAILANG,BUYAOLANGFEIZANMENDEZIYUANHECHANPINLE。

甘肃快3 2、BUTIEDEDAFABUJINSHIYONGYUO2O,JIAOYULINGYUYENENGWANBUTIE,LIULIANG-YINGSHOUMOXINGYEHENMEILI,YAOKANBUTIEZENMEWAN,BUDONGZENMEWANZHAOWOMEN

3、ZHIDAO≠HUIZUO≠ZUODEHAO,DUIXINGYE、YEWU、YONGHUXUQIUDELIJIEHETUIDUAN BIZHIDAOWANFAZHONGYAO 100 BEI,LUODIZHIXINGZUODAOJIZHIYAOZHONGYAO 10000 BEI

4、BUYAOJINKANWANGSHANGDUICHENGGONGANLIDECHAIJIE,HENDUOMEIYIJUSHUODAODIANZISHANG,QISHIYIGEHUODONG/XIANGMU/CHANPINNENGZUODEHENMEILI,WANGWANGSHIBAZUIHEXINGUANJIANDE 1 GEHUO2- 3 GEDIANZUODAOLEFEICHANGJIZHIDEDIBU,ERBUSHIKOUTEBIEXIAODEXIJIE,XIJIEZHONGYAODANYOUMEINEIMEZHONGYAO,BUSHIZHUYAOMAODUN,BIEZHUACUOLE,ZHEIYESHIHENDUOXIHUANMOFANGDE,ZONGZUOBUHAODEYUANYIN

甘肃快3 5、YAOQUBOGENGDADESHICHANG,JIUDECHONGFENYANJIUSHICHANGGENGDADEJIHUIZAINA。XIAODAXIAONAODEZUOGEHUODONG,JIUBUYONGKAOLV

沙澧街