甘肃快3

专业网站建设B/S软件开发专业微信营销专业技术建设团队做客户满意度最高的软件公司
漯河网站建设、漯河网站开发
 

低成本引流玩法盘点,掌握在线教育流量运营的4大黄金法则

作者:网站建设出处:京创科技发布时间:2019年10月27日点击数:70

JINNIANDEZAIXIANJIAOYUGEWAIRENAO,YOUQISHIk12 WANGXIAO, 10 YUGEWANJIAFENFENNACHUZHONGJINZAXIANGGEGEQUDAO,FENGKUANGQUANDI,RANGZHENGGEXINGYEHUOKECHENGBENSHUIZHANGCHUANGAO,CHIGUAQUNZHONGBUZAICHIGUA,FANERKUBUKANYAN。

YINWEILIULIANGBIANGUI,ZENMEYANGDICHENGBENLIEQU LIULIANGJIUCHENGLEDADUOSHUZAIXIANJIAOYUQIYEMIANLINDENANTI,ERNEIXIEHUALEQIANMAILIULIANGDEDAWANJIA,YEZAIXIANGBANFAZENMEYANGQUXIAOHUAHUOZHAODAOGENGJINGZHUNDELIULIANG,RANGCHENGBENSHOUHUILAI。

NEIME,YAOZENMEZUOCAIKEYIBALIULIANGLIEQU BIANDEDICHENGBENHEKECHIXU?ZHEIHAIXUYAOCONGZAIXIANJIAOYUQIYEZHUYAODELIULIANGWANFAKAISHISHUOQI,ZAICIJICHUSHANGQUTAOLUNJIEJUEBANFA,YEXUGENGYOUYIYI。

01

在线教育的 3 大引流玩法

TANQIYINLIUFANGSHI,MEIGERENDOUNENGJUCHUHENDUOZHONG,ERQIEDUOSHIANZHAOQUDAOHUAFEN,BIRUDOUYIN、WEIXIN、SHEQUN、SOUSUO、XINXILIUDENG,SHIJISHANG,ZONGDEYINLIUFANGSHIJIULIANGLEI,XIANSHANGYINLIUHEXIANXIAYINLIU,BENWENZHITANXIANSHANGYINLIU。

GUANYUXIANSHANGYINLIU,BIZHEYIJUJUTIYINLIUTEDIAN,JIANGQIFENWEISANDALEI:FUFEIYINLIU、PINGTAIYINLIU、LIEBIANYINLIU。

(1)付费引流

GUMINGSIYI,JIUSHIHUAQIANMAILIULIANG,RANHOUJINXINGZHUANHUA。

甘肃快3 FUFEIYINLIUDEXINGSHIFEICHANGDUO,RUSOUSUOYINQINGGUANJIANCI、XINXILIUGUANGGAO、DUANSHIPINGUANGGAO、kolTUIGUANG、PENGYOUQUANDINGTOU、GONGZHONGHAOTOUFANGDENG,YOUFEICHANGDUOJUTIDEQUDAO。

BUGUO,MEIGEQUDAOZAIXINGSHI、JIAGE、XIAOGUO、RENQUNDENGTOUFANGYAOQIUSHANGYOUFEICHANGDADEBUTONG,ZHEIDUIZHUANYETOUFANGRENYUANLAISHUO,SHUXIPINGTAIDETOUFANGGUIZEFEICHANGZHONGYAO,BIJINGHUAQIANZHEIJIANSHIBUNENGSUIBIAN。

ERZAISHUXIGUIZEDEJICHUSHANG,RUHEJINGQUEDICAOZONGTOUFANGJIAGE,RUHEDAMOCHULIANGHAODEZHUANHUACHUANGYI,ZESHIFUFEIYINLIUDEJIBENGONG,YESHICHENGGONGDEGUANJIAN。

(2)平台引流

XIANGBIFUFEIYINLIUBUNENGSUIBIANHUAQIAN,ZAIPINGTAIMIANFEIJINXINGYINLIUZEYAOSUIYIDEDUO,SHIDIERZHONGXIANSHANGYINLIUFANGSHI。

SHIJISHANG,PINGTAIYINLIUYEXUYAODONGDEGUIZE,ERQIEYAOSHANYULIYONGGUIZEJINXINGYUNYING,BIRUSHANGCHUANFUHEPINGTAIDENEIRONG、CANJIAPINGTAIHUODONGDENGXIYINLIULIANG,BURANZHEIZHONGFANGSHIHAIBURUHUAQIANLAIDEYOUXIAO。

DUIYUPINGTAIYINLIULAISHUO,CHULENEIRONGHECHANPINSHIHEXIN,RUHEWEIHUPINGTAISHANGDEFENSIZHANXING,BINGYICIWEIJICHUJINXINGZHUANHUACELVE,SHIGAIYINLIUFANGSHIDEZHONGDIAN,BIRUZENGSONGFULI、PINGLUNCHOUJIANGDENG,DANGRAN,ZHEIXUYAOZHANGQIDETOURU。

YISHANGLIANGZHONGYINLIUFANGSHISUIRANGEYOUQIANQIU,DANDOUZUNXUNYIGEDINGLV:XUANZEHESHIDEPINGTAIFEICHANGZHONGYAO。

XUANPINGTAIYIBANHUIZUNXUNZHEIYANGLIANGGEYUANZE:YAOMEPINGTAIDEFANLIULIANGFEICHANGDUO,YEJIUSHILIULIANGDAHU,BIRUBAT;YAOMEPINGTAIDELIULIANGZUGOUCHUIZHI,BINGQIEFUHEZAIXIANJIAOYUCHANPINDEZHUYAOSHIYONGRENQUN,BIRUBAOBAOSHU。

FANLIULIANGPINGTAIYIDINGSHISHOUXUAN,YINWEIZUGOUDA,WULUNSHILENGQIDONGHAISHIKUODAGUIMO,DOUXUYAOJINLIANGZHANJUZHEIBUFENLIULIANG,NAIHETOURUJIAODA,WANGWANGDAJIGOUSHIYONGJIAODUO。

ZHIYUCHUIZHILIULIANGPINGTAI,XIAOJIGOUWANGWANGHUIDUOCHANGSHI,YINWEIXIANGBILIULIANGDAHUSHUYUXINDELIULIANGWADI,JINGZHENGZHEXIANGDUIJIAOSHAO,CHENGBENYEJIUJIAODI,DANSUIZHEPINGTAILIULIANGFANWEIZHUJIANKUODA,WANJIAZENGDUO,JIAGEYEHUISHUIZHANGCHUANGAO。

甘肃快3 SHIJISHANG,DUIRENYIPINGTAIERYAN,ZHIYAOJINGZHENGJIAJU,ZHENGTIDEHUOKECHENGBENJIUHUIFENGKUANGSHANGZHANG,ERZHEIWANGWANGSHIDAJIGOUXIANGHUQUANDIDAOZHI,ZUIDIANXINGDELIZHENGJIUSHIk12 WANGXIAODESHUQIDIJIARUKOUBANDAZHAN。

甘肃快3 XUEERSIWANGXIAO、YUANFUDAO、ZUOYEBANGDENGZAIQUANPINGTAIFENGKUANGTOURUGUOYIYINGXIAOFEIDEQINGKUANGXIA,ZHAOSHENGRENCIJUNCHAOGUOBAIWAN,DANLIULIANGCHENGBENYEJIAOWANGNIANTISHENGCHAOGUOYIBEIYISHANG,LINGQITAZAIXIANJIAOYUJIGOUWANGERQUEBU。

(3)裂变引流

甘肃快3 XIANGBIYONGFUFEIHUOMIANFEIDEFANGSHICONGWAIBUYINLIU,ZAIZUIDADELIULIANGCHI--WEIXINSHENGTAILIYONGLIEBIANFANGSHIHUOKE,SHILINGYIGEJIAOWEILIUXINGQIESHIFENYOUXIAODESHOUDUAN。

甘肃快3 PINTUAN、FENXIAO、KANJIA、ZHONGCHOU、QUNLIEBIANDENGDENGWANFABEIGEGEZAIXIANJIAOYUJIGOUSHIYONG,SUIRANMIANDUIZHEGUANFANGXIANLIUSHENZHIFENGHAODEWEIXIAN,DANJIAODIDEYINLIUCHENGBENZHESHIXIYINREN,YEZHIDEGENGSHENDUDETANJIU 。

YUQITAYINLIUFANGSHIYIYANG,NEIRONGHECHANPINSHIFOUXIYINYONGHUQINGYUAN CANYU,SHIYINGXIANGLIEBIANXIAOGUODEHEXIN,DANZAISHIJIGUOCHENGZHONG,RUHEGENGHAODIJIFALAOYONGHUDECHUANBOLILIANGYESHIBIJIAOGUANJIANDE。

ZHEIYIDIANKEXIANGMOUSHAOERYINGYUJIGOUXUEXI,TUIJU YOUJIANG、QINYOUQUAN、GEXINGHUAHAIBAODENGYIXILIEJIFALAOYONGHUFENXIANGDECUOSHI,BANGZHUQIJIDAJIANGDIHUOKECHENGBEN,JUCHENG50%DEXINSHENGDOUSHILAOSHENGTUIJU ERLAI,LIEBIANWEILIKEJIANYIBAN。

甘肃快3 WULUNSHIFUFEIYINLIU、PINGTAIYINLIU,HAISHILIEBIANYINLIU,DUIYUBUTONGZAIXIANJIAOYUJIGOUSUODAILAIDEXIAOGUOSHIBUYIYANGDE,BIRUYOUHAOYOUHUAI,ZHIYOUSHIHEZISHENYEWUDECAISHIZUIHAODE,DANSHI,ZHEIYEJINSHIQIANTI。

YAOXIANGZHENZHENGBARENYIYIZHONGYINLIUFANGSHIFAHUICHUYINGYOUDEXIAOGUO,YIDIKANGLIULIANGCHENGBENPANSHENGDEYALI,HAIXUZAIYINLIUDEJUTIXIJIESHANGXIAGONGFU,WOJIANGQIZONGJIEWEIYINLIUDE 4 GE“HUANGJINFAZE”。

02

在线教育的 4 个黄金引流法则

法则一:精准用户定位

RENHEYINLIUSHOUDUAN,QIANTIDOUYAOXUANDUIRENQUN,XUANCUOLE,XIYINLAIDEJIUSHIWUXIAOLIULIANG,YEJIUBUYAOTIBIANXIANLE。

SUOYI,DINGWEIHAOMUBIAORENQUN,SHICHENGGONGYINLIUDEDIYIBU,JUTIYIDIANJIUSHIXIANQUEDINGCHANPINYAOMAIJISHEI,MIAOSHUCHUYONGHUHUAXIANG,JUCIXUNZHAOYONGHUJUJIDEPINGTAI,WEIYINLIUDEDIERBUZUOZHUNBEI。

GUANYUYONGHUHUAXIANG,KEYICONGYIXIAJIGEWEIDUKAOLV:

JIBENQINGKUANG:JUTIDUIXIANG(RUXIAOXUESHENG、DAXUESHENG),DUIXIANGXIFEN(RU1- 3 NIANJI),NIANLING(RU6- 12 SUI),DIYU(SHENGFEN,CHENGSHI,XUEXIAO),XINGBIE,XUELI(ZHUYAOZHICHENGRENYONGHU)。

YONGHUXIGUAN:SHIYONGCHANPINDESHIJIAN(ZAOZHONGWUDEJUTISHIDUAN),SHIYONGCHANPINDEXINGSHI(XIANXIA、SHOUJI、DIANNAO、app、XIAOCHENGXU),JIECHUXIAOXIDEFANGSHI(XINMEITI、SHEQUN、LUNTAN),SHEJIAOPINGTAI(WEIXIN、QQ、WEIBO),HUOYUEZHUANGTAI(ZAISHENMESHIJIANDUANZUOSHENMESHIQING)。

YONGHUXUQIU:ZAIMOUYIFANGMIANDEQUEFAGAN,RUCHENGRENCUNZAIZHIYEGUIHUA、ZHUANYEZHENGSHU、ZHICHANGJINENGDENGFANGMIANDEQUEFA,JIAZHANGCUNZAIQINZIGUANXI、SHENGXUEZHIDAO、XUEKEFANGFADENGFANGMIANDEQUEFA,YAOGENJUJUTIDUIXIANGLAIHUAFEN。

甘肃快3 ZHIYAOYOULEYIJUYISHANGWEIDUDEYONGHUHUAXIANG,JIBENJIUNENGZHIDAOZAINAXIEPINGTAIJIQIXIFENPINDAOLIJINXINGYINLIU。

法则二:明确用户痛点

YOULEJINGZHUNDEYONGHUDINGWEIHEQUEDINGDEPINGTAIMUBIAO,JIEXIALAIJIUYAOTIGONGJUTIDEYINLIUCHANPINLAIXIYINYONGHU,GAICHANPINKEYISHIKECHENG,KEYISHIZILIAO,YEKEYISHIHUODONG。

甘肃快3 ERXIANGXIYINDAOYONGHU,JIUXIANYAOMINGQUEYONGHUDETONGDIAN,YEJIUSHIZAISUOYOUXUQIUZHONGZUIRANGYONGHUGUANHUAI DEBUFEN,BIRUSHUXUEZHONGDESHUDUHEJISUAN,YINGYULIDEDANCIHEYUEDUDENG。

甘肃快3 GUANYUMINGQUEYONGHUTONGDIANDEFANGFA,ZHUYAOSANZHONG:

DIAOYANWENJUAN:GENJUYONGHUHUAXIANGSHEJIWENJUAN,TONGGUOXIAOBAICESHIHOUJINXINGTOUFANG,SHOUJIBINGFENXIWENJUANJIEGUO,ZHAODAOYONGHUZUIGUANHUAI DENEIGEWENTI,YICISHEJICHANPIN。

GUANCHADUISHOU:JINGZHENGDUISHOUZUOLEBIJIAOHUODEHUODONGJIUMASHANGGENJIN,DANQIANTIYAOYOUZUGOUDEYONGHUZHONGDIEDU,BURANFUZHIHOUKENENGDABUDAOXIANGYAODEXIAOGUO。

甘肃快3 REDIANRILI:GENJUXINGYETEDIANTIQIANLIECHUHUODONGRILI(BAOKUOPUSHIXINGJIERI),ZAOZUOXIANGGUANYINLIUCHANPINDESHEJIGUIHUA,FANGZHICUOGUOYINLIUSHIJI。

甘肃快3 CHULELIQINGTONGDIAN,YINLIUCHANPINYEYAOBAOHAN“PUSHI、XINGQU、DIJIA、CHAOZHI、XITONGHUA”DENGTEDIAN,YIBIANXUANCHUANSHITONGGUOBUTONGXINGSHIDEBAOZHUANGZENGJIAXIYINLI,ZHEIYIDIANZAIDUOSHUYINLIUKECHENGDEZHAOMUHAIBAOSHANGJIUKEYIKUIDUANNI。

法则三:降低行为成本

甘肃快3 YINLIUGUOCHENGSHIJISHIYONGHUQIANYIDEGUOCHENG,WULUNSHIKUAPINGTAIHAISHIYAOQINGHAOYOU,DOUHUICHANSHENGLIUSHI,DANYAOXIANGJINLIJIANQINGZHEIYIZHUANGKUANG,GENBENYUANZEJIUSHIXIANGBANFAJIANGDIYONGHUXINGWEICHENGBEN,ERWEIYIDECUOSHIJIUSHIYOUHUALIUCHENG。

SUOWEIYOUHUALIUCHENG,JIUSHICONGGONGBUYINLIUCHANPINDAOYONGHUHUODEYINLIUCHANPINDEGUOCHENGZHONG,DUIMEIYIBUXIJIEJINXINGDIAOZHENGYUDIEDAI,TONGGUOCENGCENGCAOZONG YIDADAOJIANSHAOLIUSHIDEMUDE。

BIRUMOUTOUBUZAIXIANJIAOYUJIGOUCENGSHIYONG 1 YUANJIESUODELIEBIANYINLIUWANFA,ZAIJIESUOHUANJIEZHONG,CAINAA/BtestDEFANGSHICESHILEBUTONGZHONGYINDAOGUANZHUGONGZHONGHAODEFANGSHI,HOULAICAINAFENBUZHOUYINDAODEFANGSHI,JIANGGUANZHULVTISHENGDAO95%。

YOUCIKEJIAN,TONGGUOYOUHUALIUCHENG,KEYIDADATIGAOYINLIUXIAOGUO。

甘肃快3 CHULEJIANSHAOLIUSHI,ZAISHEJIYINLIULUJINGSHI,HAIKEYILIYONGLIUCHENGYOUHUADESIXIANGGUANZHUCHUANBOXIJIE,BIRUSHEJIBUTONGHAIBAOJINXINGCESHI、KAOLVSHEZHIFENXIANGJIETIPINCIDENG,YICIZENGJIAYINLIUFANWEI,XIYINGENGDUOYONGHU。

法则四:合理操纵 ROI

甘肃快3 XUYAOCHUOPODEYIGEXIANSHISHI,RENYIYINLIUXINGSHIDOUHUODUOHUOSHAODEDAIYOUYIDINGCHENGBEN。

甘肃快3 FUFEIYINLIUZIBUBISHUO,MINGMABIAOJIA,QINGQINGCHUCHU。PINGTAIYINLIUSUIRANBUYONGZHIJIEHUAQIAN,DANYUNYINGJINGLIDETOURUJIUSHIZUIDADECHENGBEN,GENGHEKUANGWEILEWEIHUFENSIERSONGYIXIEJIANGPINYEXUYAOHUAFEI。

甘肃快3 ZHIYULIEBIANYINLIU,WULUNSHIKECHENG、ZILIAO,HAISHITUSHU、JIAOJU,YIHUOSHIQITAYINLIUCHANPIN,DUOCAINATEJIASHENZHIMIANFEIDEXINGSHI,RANGCHUQUDEBUFENJIUKEKANZUOCHENGBEN。

JIRANYINLIUXUYAOTOURU,NEIXIANGBANFAZUIDAHUATISHENGZHUANHUALV,YISHOURUDICHONGBUJIUHAOLE?SHISHIZHENGSHIRUCI,DANWENTIDEGUANJIANZAIYURUHEZHUANHUA。

MUQIAN,ZAIXIANJIAOYUDEZHUANHUAMOSHIZHUYAOYOULIANGZHONG,YIZHONGSHIDIANXIAOMOSHI,WULUNNAZHONGYINLIUQUDAOLAIDEXIANSUO,XIAOSHOUZHIJIEGENJINZHUANHUA,LINGYIZHONGSHEQUNMOSHI,JIANGLIULIANGYINRUWEIXINQUNHUOQQQUN,TONGGUOSHEQUNYUNYINGSHIXIANZHUANHUA。

XUYAOMINGQUEDESHI,ZHEILIANGZHONGMOSHIDOUHUIJINYIBUZENGJIAYINLIUCHENGBEN,ERKEYIZUODEJIUSHIZAICAOZONG HAOCHENGBENDEQIANTIXIA,RANGRENYIMOSHIDEZHUANHUALVDADAOKEYIDIXIAOCHENGBENDECHENGDU,JIBAOZHENGHELIDEROI。

甘肃快3 MOUk12 WANGXIAOZAIZHEIFANGMIANZUODEBUCUO,QIDAGUIMOXIANGGONGZHONGHAOTOUFANGMIANFEIHUODONGBINGZHIJIEYINLIUDAOQUNNEI,TONGGUOJIAOQINGDEYUNYINGMOSHI(BIRUZHIBOJIANGZUO)ZHUANHUADIJIAKE,ZAILIYONGDIJIAKEZHUANGAOJIAKE,JUCHENGHUOKECHENGBENHENDI。

YOUCIKEJIAN,BAOZHENGHELIDEROIXUYAOYITAOWANBEIDEZHUANHUACELVE,JIYAOKAOLVYEWUBENSHENRUXINGTAI、JIAGE、FUWU,YEYAOKAOLVZHUANHUALIUCHENG、ZHIXINGXIJIE、RENYUANPEIZHIDENG,RUGUOKEYIZUOHAOZHEIXIE,YINLIUJIBENJIUNENGCHENGGONG。

03

总结

BENWENJIANYAOZONGJIELEZAIXIANJIAOYUDE 3 DAYINLIUMOSHI,JIFUFEIYINLIU、PINGTAIYINLIUHELIEBIANYINLIU,YETICHULEYINLIUDE 4 GEHUANGJINFAZE,FENBIESHIJINGZHUNYONGHUDINGWEI、MINGQUEYONGHUTONGDIAN、JIANGDIXINGWEICHENGBEN、HELICAOZONG ROI。

YISHANGJINDAIBIAOGERENGUANDIAN,BINGFEIWANQUANZHENGQUE,ERQIEYINLIUSHIYIGEDAGONGCHENG,MEIZHONGQUDAO、MEIZHONGCELVEDOUYOUHENDUOZHIJIESHENJIUDEXIJIE,AIYUPIANFUJIUBUZAICIJINXINGTAOLUN。

XIWANGBENWENKEYIBANGZHUZAIXIANJIAOYUTONGXINGMEN,ZAILIULIANGJIAOLVDEJINTIANZHAODAOHESHIDEYINLIUFANGXIANG,SHIXIANYONGHUZENGZHANG。

沙澧街